Paragon Department Store Wins Thailand's Most Admired Brand Award
Paragon Department Store reaffirms its status as a "global shopping destination" by winning Thailand's Most Admired Brand, presented by BrandAge magazine, for the second consecutive year in the Luxury Department Store category.
A Brand with Positive Market Impact
Alongside this honor, Paragon Department Store also received the Brand Impact Award, recognizing its role as a brand that sets a new standard for Thailand's retail industry — moving beyond being a "shopping space" to becoming a national landmark.
Accessible Luxury for Everyone
This success reflects not only its popularity on an international scale, but also reaffirms its position as "accessible luxury" — an experience everyone can come and enjoy for themselves.