The Mall Group Continues Its Campaign of Giving, From New Year Festivities to Children's Smiles
The Mall Group continues to spread happiness and smiles across Thai society by donating Monchhichi dolls worth over 450,000 THB, along with 100,000 THB in funding, to the Ministry of Social Development and Human Security (MSDHS), to be passed on as gifts and encouragement to underprivileged children under the Ministry's care nationwide.
The Story Behind the MONCHHICHI x THE MALL GROUP Campaign
This activity is part of the "MONCHHICHI x THE MALL GROUP THE GREAT NEW YEAR 2026" campaign, held during the recent New Year festivities. The Monchhichi dolls, which were used to decorate the Christmas tree at the event, were repurposed to continue the value of sharing after the celebration season came to an end.
Childhood Happiness: The Foundation of Sustainable Growth
The Mall Group believes that happiness in childhood is the starting point for sustainable growth, and hopes that this donation will bring yet another smile and another source of encouragement to children across Thai society.