The Mall Group Marches Forward with Strategy to Advance 2 Districts 2 City Corners

12 Dec 2022

The Mall Group Marches Forward with Strategy to Advance 2 Districts 2 City Corners
Pinning New Star Transformations of The Mall Bangkapi and The Mall Bangkae
into The Mall Lifestore Flagship Stores
 
The Mall Group invests  20,000  million baht,  marches forward with rebranding strategy to revamp 2 branches, joining forces of the 2 districts from 2 different corners of Bangkok, “The Mall Bangkapi” and “The Mall Bangkae”, into “The Mall Lifestores”. These 2 mega projects will be pinned as the flagship stores of The Mall Lifestore brand that majestically completes Bangkok for both the eastside and westside. The newly transformed department stores will elevate the quality of life urbanize a happy Urban Life. It will become the one-stop solution to every generation’s lifestyle needs, and is also a significant source of power that advances the rise of Bangkok to equivalent with global metropolitan, onto the center stage of the world’s commerce market.
 

Miss Supaluck Umpujh : Chairwoman, The Mall Group Co., Ltd., states, “The plans of The Mall Group’s strategic roadmap is determined to develop Bangkok, the commercial business district and the distinguished residential district, to align with the plans to elevate Bangkok’s progressiveness, especially with the expansion plans of the mass transit network. Every branch of The Mall Group Department Store and Shopping Center are  positioned in the Key Strategic Location that are real estate gold mines, with strong potentials and convenient connections to all main commutes of Bangkok. Also, from the success of the launch of The Mall Lifestore Ngamwongwan’s and Thapra’s transformation, the company is accelerating forward to transform 2 more main branches, “The Mall Bangkapi” and “The Mall Bangkae” into “The Mall Lifestore Bangkapi” and “The Mall Lifestore Bangkae”. These 2 branches will become the flagship stores of The Mall Lifestore, the most completely exquisite and majestic malls in the Bangkapi District and Bangkae District, which is the best location that has the highest potential growth in Bangkok’s east and west areas.  They will become the perfect lifestyle solution for every customer group, under the concept, “A Happy Place To Live Life” This is the main concept of The Mall Lifestore that is considered the new dimension of the retail business, 2 districts 2 city corners, that joins to be a significant source of power in the expansion, advancement, and growth of Bangkok. This will also attract investments, from both Thai and foreign investors, to support the development of Thailand’s economy, and society as a whole, in the expansion that will further develop the Thai economy and grow to reach the outer perimeters of Bangkok as well. The development will also improve the city people’s quality of life and elevate the commerce district into the happy “Urban Life” that meets every generation’s needs. 
 
The Mall Lifestore Bangkapi is situated on the prime location that is strategically advantageous, the Ladprao-Bangkapi Road, Bangkapi intersection,  and Lum Sali Road. In which, the Lum Sali station will become the center to connect all 3 main railway routes, including the MRT project's yellow line (runs from Ladprao to Sam Rong), opening its services in January 2023, and 2 other lines, including the Bangkok railway orange line  (runs from Thailand Cultural Center– Minburi ); and the brown line (runs from Kaerai-Lum Sali). The brown line connects the yellow and the orange lines.  As for The Mall Lifestore Bangkae, located on Petchkasem and Kanchanaphisek Road,has two main stations of the Bangkok railway project, the Chalerm Ratchamongkol  line, one of the most significant commute for Bangkok's west side.
 
This new transformation, “The Mall Lifestore Bangkapi” and “The Mall Lifestore Bangkae”, will become the Mega All-In-One Retail & Entertainment Project, on the total area of over 700,000 square meters (Bangkapi 350,000 square meters, Bangkae 350,000 square meters). This new makeover will go beyond expectations and make history as a marvel never seen before in the Thai retail industry, which has 5 main unique core concepts:

• The place that prioritizes the quality of human life

• The place that gives innovation & creative spirit

• The place that gives new life experience

• The place that harmonizes technology and sustainability

• The place that acts as an organic component of the city

         
Winning Formula : 

• Key Strategic Location : The prime location of Bangkok that is strategically advantageous 

• Key Project Composition : The major components that are  expansively resourceful, well- prepared, and perfectly complete.

• Efficient & Impactful Marketing Strategies : A strong and efficient marketing strategy

• Extensive Experiences  &  High Capabilities : The skilled and experienced team

• Togetherness & Strong Commitment : A team that is determined, committed, and all-in towards the same goal of creating a successful project together.

The success of the rebranding of The Mall Lifestore Ngamwongwan and The Mall Lifestore Thapra, has won The Mall Group 4 major international prizes from RETAIL ASIA AWARD 2021 : MALL OF THE YEAR,   BRAND TRANSFORMATION OF THE YEAR,    STORE DESIGN OF THE YEAR  and  SUPERMARKET OF THE YEAR , ASIA PACIFIC ENTERPRISE AWARD 2022  : CORPORATE EXCELLENCE AWARD  and INSPIRATIONAL BRAND AWARD. This establishes the strong capabilities of The Mall Group’s strengths and eagerness, which we have taken these successes and experience, investing over 20,000 million baht, to develop the transformation of The Mall Bangkapi and The Mall Bangkae into The Mall Lifestore. These two new transformations uphold 3 main elements: 

• Urban – Elevating into the complete, one-stop, modern haven, comparable to Siam Paragon. Renovating and transforming every area in every dimension, which includes a new platform that directly connects to the MRT for both branches. The department stores and shopping centers will be designed to create a truly Seamless Shopping Experience.

• Life – assembling different varieties of happy lifestyles, increasing the number of new brands, and creating new Concepts for each shop as well, in order to cater to the variety of needs from different customers. Also, aiming to present customers with new and exciting experiences, happiness, and lifestyle solutions. The Mall Lifestore Bangkapi and The Mall Lifestore Bangkae will be the flagship stores of The Mall Lifestore branches that offer the most majestic experiences and complete  with the most selections of all.

• Nature  - envisioned to incorporate the exquisite beauty of nature to both the interior and exterior of the department store that harmonizes with the modern design as if it’s the second home for relax and leisure.

 
Miss Voralak Tulaphorn : Chief Marketing Officer, The Mall Group Co., Ltd., states, “After the successes of the rebranding and transformation of The Mall Lifestore Ngamwongwan in 2020 and The Mall Lifestore Thapra in 2021, we have received an immense amount of positive feedback from our customers, business partners, suppliers,  brands,  and shop owners. The shop owners, in the shopping centers, were able to expand and acquire more new target customers to the shopping centers and department store. The main marketing strategy still emphasizes on Customer Centric experiences, which is the heart of being the one-stop lifestyle solution for our customers in every generation. We have accomplished these successes with our strengths and as the leader in building the ultimate shopping centers and department stores, including the Key Strategic Location of “The Mall Lifestore Bangkapi” and The Mall Lifestore Bangkae, perfectly situated in the prime area of both the east and west corners. Presently, the area 10 kilometers surrounding “The Mall Lifestore Bangkapi” is populated with over 2 million people and the digital population of up to 5 million people. Furthermore, there are many real estate projects, residential accommodations, and condominiums that total up to over 1.2 million units.. As for “The Mall Lifestore Bangkae”, it is populated with over 1.5 million people and the digital population of up to 3.5 million people. There are many real estate projects, residential accommodations, and condominiums that total up to over 700,000 units, which is considered to be one of the best locations of the Thonburi area.  We forecast that when these 2 projects are completed, it will help traffic increase over 30% in  the shopping centers.”

• Chief Leasing & Property Management Officer, The Mall Group Co., Ltd., adds, “The Mall Group’s vision, capabilities, expertise, and experience, in developing shopping centers, shapes the success of The Mall Lifestore Bangkapi and The Mall Lifestore Bangkae. They will become important landmarks of the Bangkapi and Bangkae district, two of the most populated areas of Bangkok. Both shopping centers would be able to attract shoppers of every generation, which are aimed to be the largest shopping havens with the most complete selections of the districts, having over 1,000 shops per branch. Moreover, not only do we have invaluable business alliances, experienced shop owners, and strong efficient suppliers, but also an added advantage of the Key Anchor and Key Magnet, which are leading shops and new brands. These key components will elevate and expand our target customer group, which will become the better solution for every customer group's lifestyle needs. Therefore, establishing The Mall Lifestore as the MEGA ALL-IN-ONE RETAIL & ENTERTAINMENT PROJECT. This includes product from every category, whether in Fashion, Beauty, Gold & Jewelry, Lifestyle, Heath & Wellness, Digital & Technology , Financial Hub , Gourmet Market  Food & Dining , Edutainment & Entertainment and  Attractions.  Also, get ready to experience and enjoy the transformation of Harborland into Harbor World under the new concept that is different from any other branches. This includes the SF theater that has revamped and elevated to the SFX World-Class; and Fitness First that is newly designed and have added many new fitness machines to accommodate the clients as well.” 

 
The new image transformation plans of The Mall Lifestore Bangkapi and The Mall Lifestore Bangkae will be ready to present its new rejuvenation and full services to customers by December 2023.
Follow for any news and information at www.themallgroup.com , Facebook : TheMallThailand
 
For more informations : Please kindly contact :
Praery-Praesirint Naiyananonda 099-323-6364      Yui-Yukonthorn  Charoenpiriya   097-235-8265