The Mall Group Wins 2 Major International Awards
Bangkok – January 26, 2026; The Mall Group won the Most Innovative Mall Group – Thailand 2025 award, alongside the achievement of Ms. Voralak Tulaphorn, Chief Marketing Officer (CMO), who received the Best Women CMO – Mixed-Use Retail & Lifestyle Developers – Thailand 2025 award, at the International Finance Awards 2025. This reflects strength both at the organizational level and in female leadership driving Thailand's retail business onto the global stage.
The Most Innovative Mall Group – Thailand 2025 Award
This international award is presented to organizations with outstanding achievements in creating innovation and elevating the consumer experience in the digital age. It reflects success in developing a wide range of technologies and services under the concepts of Smart Retail and Retailtainment.
Standout Innovations Driving This Success
The Mall Group elevated the user journey by applying AI, AR, IoT, and Machine Learning technologies to create a seamless "online-offline" connected experience, including:
Cross-Border Points — M Card points usable in more than 11 countries AR Navigation & Gamification — helping with navigation and dramatically boosting user engagement i-Reserved Parking — providing convenience for customers M AI Agent — a trilingual interactive avatar assistant Gourmet Market Smart Cart — a smart cart that helps search, check prices, and pay in a single step Avocado Scanner — helping select fruit accurately and reducing food waste Hyper-Personalization — powered by AI, delivering benefits truly tailored to each individual's lifestyle
All of these achievements align with outstanding practical results, such as a dramatically higher engagement rate, actual service usage rates, transaction volumes, and customer satisfaction — key factors that led the committee to award The Mall Group this innovation prize this year.
Ms. Voralak Tulaphorn and the Best Women CMO Award
Ms. Voralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., received the "Best Women CMO – Mixed-Use Retail & Lifestyle Developers – Thailand 2025" award, recognizing her as a top female marketing leader with vision in managing Thailand's mixed-use and lifestyle retail business, through creative strategy and organizational leadership that delivers truly outstanding results.
Ms. Voralak has played a key role in driving the brand into a new era, through proactive marketing strategies, digital platform development, and CRM that seamlessly connects the customer experience across every channel. With over 30 years of experience in marketing, branding, retail, and finance, combined with a customer-centric perspective and a serious commitment to digital transformation, her achievements stand out at both the national and regional levels.
Ms. Voralak has also been a key leader behind various innovation projects at The Mall Group, including driving the M Card platform, developing AR Navigation, expanding digital strategy, and creating a customer experience that connects both online and offline — all of which were instrumental in helping the organization win this innovation award.
Reaffirming International Leadership
Winning two awards at the International Finance Awards 2025 reaffirms The Mall Group's leadership on the international stage, reflecting its commitment to elevating Thailand's retail business through innovation, strong strategy, and visionary leadership, while continuing to develop sustainably to build a future for Thai retail that grows and connects with the modern world.
